State Legislatures Magazine

Overview

State Legislatures is the magazine of policy and politics. It informs legislators, staff, lobbyists and the interested public about state actions and innovations in public policy issues before they reach the mainstream.

State Legislatures, published since 1975, offers two special, prinited editions as well as free 24/7 access to the online version a year. The magazine reports on legislation in the 50 states, best practices, the legislative process and institution, leadership and federal initiatives that affect the states. It covers trends in tables, charts and graphs, provides short articles on state innovations, and relates life and professional transitions of

Complimentary copies of State Legislatures magazine are available to reporters who email or call NCSL's Communications Division at 303-364-7700. 

About Us

The National Conference of State Legislatures is the bipartisan organization that serves the legislators and staff of the states, commonwealths and territories. It provides research, technical assistance and opportunities for policymakers to exchange ideas on the most pressing state issues and is an effective and respected advocate for the interests of the states in the American federal system. (Portions of NCSL's site are only available to members.)

State Legislatures magazine
The National Conference of State Legislatures
7700 East First Place
Denver, CO 80230
(303) 364-7700

Magazine -- Advertising

Advertising

Advertising Overview

State Legislatures offers discriminating readers a consistent level of editorial excellence. Our stories tackle the toughest legislative topics and make sense of complicated public policy issues—without taking days to read. Our writers are some of the best in the business, our researchers are knowledged experts in their fields and our editors are topnotch.

What is a good measure that a magazine is among the best? It's quoted by other outstanding publications and ours is quoted by The New York Times, Washington Post, and The Wall Street Journal. And it's used in college, graduate and law classrooms, including Harvard University, The College of William and Mary and U.C.L.A. as well as by state legislators, members of Congress and their staffs. Our respected magazine is even used by the U.S. State Department in its briefings.

Additional Resources

Our Mission

State Legislatures is the national magazine of policy and politics. It informs legislators, legislative staff, county government executives, lobbyists and the interested public about state actions and innovations in public policy issues. It reports on trends and legislation in the 50 states, best practices, the legislative process and institution, leaders, and federal initiatives that affect the states in a series of short features within a national context.

Through its departments it provides short profiles on individual legislators; reports on trends in tables, charts and graphs; provides short articles on state innovations; relates life and professional transitions of legislators and staff. It also provides one paragraph discussions on state happenings around the country, and presents “how to” articles and product reviews. Along with the digital version available 24/7, two special, keepsake editions are printed a year and mailed to all state legislators, key legislative staff, and subscribers.

Our Readers

Subscribers to State Legislatures comprise a successful, influential and involved group of readers—excellent prospects for your advertising dollars. State Legislatures is the only magazine that reaches every state legislator (even at their home/district address when they're out of session), member of Congress, governor, state legislative analyst and county government executive. As an association publication of the National Conference of State Legislatures, State Legislatures magazine has strong relationships and insights to our readers who turn to us for assistance in policymaking.

Your ad reaches this powerful audience of decision makers who appropriate the funds for county, state and federal level projects. These are the users as well as the purchasers who decide what products and services will be purchased in every state of the nation. This elite audience develops and recommends policy decisions that affect health care, education, criminal justice, transportation, energy, immigration, the environment and more. They count on State Legislatures to provide accurate and timely coverage of the high pressure environment in which they work. State Legislatures has proved to be the hands-down leader in reader involvement and accurate, in-depth coverage of material.

Readership Survey Results

An independent study surveyed a random sample of readers of State Legislatures. Its surpassed its competition in nearly every category. The documentation of this independent study proves that State Legislatures has the best readership of any state government publication.

Why State Legislatures Magazine?

 Our readers were asked why they liked State Legislatures best and they said because it:

  • Is relevant to their jobs.
  • Provides timely and thorough coverage of the issues.
  • Is a valuable resource.

As a result of reading articles or columns in State Legislatures, our readers have taken the following actions:

  • 62% discussed the item with others.
  • 50% filed the item for future reference.
  • 42% passed the item along to others.
  • 28% used/modified an idea.
  • 27% sought further information.
  • 26% visited a web site.
  • Nearly half saved every issue of State Legislatures for reference.
  • 92% of readers spend from 15 minutes up to 2 hours reading each issue.
  • 82% read or scan every issue.
  • 77% of readers refer back to an issue at least 2 to 5 times.
  • 61% read half or more of each issue.

SOURCE: INDEPENDENT READEX READERSHIP SURVEY

Circulation

Who Reads State Legislatures

Subscribers are elected and appointed officials across many levels of government. All elected and appointed officials receive State Legislatures as part of an appropriation paid by their states. All other subscriptions are paid at the rate of $49 per year.

Percentage of our readers who are...

  • State legislators: 29 percent
  • State policy analysts: 27 percent
  • County government executives: 27 percent
  • Businesses: 6 percent
  • Associations: 4 percent
  • Reporters: 2 percent
  • Congress: 2 percent
  • State executive branch officials: 1 percent
  • State legislative librarians: 1 percent
  • Other government officials: 1 percent

Where our subscribers live:

  • 38 percent in the South
  • 18 percent iin the West
  • 11 percent in the Midwest and W. North Central
  • 33 percent in the Northeast/Midatlantic

Mechanics

State Legislatures Specs and Mechanics

All specifications are measured width by height.

  • Trim Size: 8.5" x 10.875"
  • Bleed: Add 0.125"
  • Live area: 8.25" x 10.625"
  • Back Cover—7.5" x 7.5"
  • Full Page—7.5" x 9.875"
  • Full Page Bleed—8.5" x 10.875" + 0.125" Bleed
  • Two-Thirds Page—5" x 9.875"
  • Half Page Horizontal—7.5" x 4.875"
  • Half Page Vertical—3.625" x 9.875"
  • Half Page Island—5" x 7.5"
  • One-Third Page Vertical—2.5" x 9.875"
  • One-Third Page Horizontal—5" x 4.875"

Preferred Digital Material

All ads should be e-mailed as pdf files to sales@ncsl.org. When exporting an ad as a pdf, the preferences must be set to “press quality,” embed all fonts or convert all fonts to outlines.

Online Advertising

Advertising opportunities for the online version of State Legislatures magazine are also available. Email the ad sales department.

General Information

PROOFS REQUIRED: Iris, Matchprint, Kodak Approval, or other SWOP approved proofs are acceptable. Color lasers are not acceptable. A proof must be delivered regardless of media. NCSL will not be responsible for reproduction problems, fonts not embedded or file corruptions associated with ads not accompanied by an approved proof. Please be aware most color proofing devices are not color calibrated. Most sheetfed and web printers have calibrated their proofing devices to their own presses. Color proofs produced at one printer may not be an exact match to another printer. If you have ads that are color critical, please inquire about proofing your ads at our printer.

TWO-COLOR ADS: Build second color as cyan, magenta or yellow.

BLEEDS: Trim size is 8.5" x 10.875", add a 0.125" all around the trim size.

COPY ACCEPTANCE: Paid advertising with State Legislatures will be within the generally accepted bounds of taste and quality appropriate to a national magazine of state government and policy, as long as the advertisement is not overtly partisan or political. The publisher reserves the right to reject any advertisement considered unsuitable for the publication. Advertising that resembles editorial may be marked "Advertisement" by the publisher.

LIABILITY: Advertisers and advertising agencies assume liability for the contents of all advertisements printed and also assume responsibility for any claims arising there from against the publisher.

Shipping

Send all contracts and insertion orders to:
State Legislatures magazine
National Conference of State Legislatures
7700 East First Place
Denver, CO 80230
Attn: Sales
Phone: 303-364-7700
E-mail: Sales@ncsl.org

Send all pdf files, proofs and inserts to:
State Legislatures magazine
National Conference of State Legislatures
7700 East First Place
Denver, CO 80230
Attn: Sales
Phone: 303-364-7700
E-mail: Sales@ncsl.org

Ad Rates

Special Rates

Preferred Position: Subject to publisher's approval. +5%
Inserts: Rates available upon request. Contact ad sales department at (303) 856-1426.

Online Advertising

Contact the ad sales department at (303) 856-1426 for further details.

Full Color Ad Rates

 

Two Color Ad Rates
  Full Page 2/3 Page 1/2 Page 1/3 Page
1x   $5295 $3510 $3195 $2855
3x  $5030 $3085 $2790 $2530
5x  $4720 $2930 $2685 $2410
10x  $4235 $2705 $2590 $2240
Black and White Ad Rates

 

Full Page

2/3 Page

1/2 Page

1/3 Page

1x

$3855

$3055

$2730

$2375

3x

$3135

$2610

$2310

$2035

5x

$2855

$2450

$2195

$1910

10x

$2685

$2215

$2095

$1735

Covers Fulll Color Ad Rates

 

Cover 2

Cover 3

Cover 4

1x

$6495

$6380

$6615

3x

$6030

$5915

$6130

5x

$5590

$5475

$5675

10x

$4835

$4755

$4935

Two Color Covers

 

Full Page

2/3 Page

1/2 Page

1/3 Page

1x

$4265

$3470

$3140

$2785

3x

$3545

$3025

$2720

$2445

5x

$3385

$2865

$2610

$2325

10x

$3095

$2630

$2515

$2145