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Starbucks’ pumpkin spice lattes turned 20 in August. The company says it looked at hundreds of options for a fall drink before deciding on pumpkin spice, which won the taste buds of millions who celebrate its arrival each fall. Since then, pumpkin spice—a melange of cinnamon, ginger, nutmeg and cloveshas infiltrated thousands of other products to the tune of $802.5 million in the year ending July 2023, according to Nielsen—products from pasta to Pringles, from trash bags to Poo-pourri bathroom air freshener. For this ranking of states based on “obsession with pumpkin spice lattes,” researchers used Google search analytics and a survey of consumers.

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