Census Outreach: What States Can Do


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The federal government’s largest peacetime operation – the census – is gearing up right now, even though the official date is months in the future (April 1, 2020). States are gearing up for it too. Why do states care about a federal project? Because census data will be used to determine political and economic power for a decade to come.

If state officials want to maximize their state’s count, they can create a Complete Count Committee or put money towards census outreach and talk up the census in their communications with constituents. Webinar participants will learn about a variety of large and small efforts from around the nation, and about one interactive tool that helps identify pockets where response rates may be low, and therefore outreach efforts could be higher.



  • Wendy Underhill, group director, National Conference of State Legislatures


  • Natriece Bryant, deputy executive director, Colorado Department of Local Affairs
  • Trent Sharp, senior TA consultant, American Institutes for Research
  • Christi Zamarripa, policy associate, National Conference of State Legislatures