Tentative Schedule for LINCS 2010 PDS(As of September 6, 2010)

Wednesday, Sept. 8 - Boot Camp

7:30 a.m. - 4:00 p.m.


8:30 a.m. - 4:30 p.m.

Boot camp
Congressional AB
This year, we are going to focus on communicating with the media and becoming a good spokesperson for your legislature or government agency. In addition, you will discover how to take these techniques and
prepare your leadership, members or colleagues to become better interviewees.

Participants will learn the three parts of an effective media relations standup: preparing for the interview,
conducting the interview, and interview evaluating. Boot camp will give you techniques for delivering an
effective 10 to 12 second media sound-bite that bridges to your key messages every time you speak with

At boot camp, learn:

  • The 3 C’s ( Control, Competence & Concern) of an effective media interview.
  • The importance of developing at least three main talking points.
  • The listen-pause-think-answer method.
  • How to handle a hostile reporter’s questions.
  • How to develop great talking points.
  • The importance of and how to effectively use non-verbals.
  • Effective key messages that your audience will remember, and much more.

Boot camp is open to members of LINCS, LSS and the National Association of Government Communicators.
Registration for boot camp is $125 in addition to the regular meeting fee. Boot campers must pre-register.
Space is limited, so don’t miss out on this terrific opportunity. The agenda will be updated on the LINCS’

This all day, hands-on intensive workshop will be led by Dr. Joe Trahan, who is the president and CEO of
Trahan & Associates. Dr. Trahan is also the former communications director for the U.S. Army.

Thursday, Sept. 9

8:00 a.m. 

8:30 - 9:45 a.m.

Joint Breakfast

Success and Challenges When Leading at the Top

Erskine Bowles, former chief of staff to President Clinton, president of the University of North Carolina, director of the Small Business Association and current President Obama appointee, will reflect on the competing challenges and pressures of leadership in the face of intense national scrutiny that are par for the course in the life of a White House chief of staff.

  • Erskine Bowles, co-chair, National Commission on Fiscal Responsibility and Reform

9:50 - 11:00 a.m.

Millennials, The Next Generation
The Millennials are the largest generation since the baby boomers. But their ideals, civic engagement, work ethic and news consumption are unlike any other generation. This session will give you an inside look into this demographic to find out if 140 characters is enough to communicate effectively with Millennials. 

  • Speakers Andrew Krzmarzick, Community Manager, GovLoop
  • Natalie O'Donnell Wood, NCSL

11:05 a.m. - 12:30 p.m.

Time Savers or Time Suckers? 

Are Twitter, Facebook, UStream and Ning worth your time? Statistics show more people visit a social media site each day than read a traditional newspaper. In this session, we will look at ways to get the biggest bang for your buck on various social media sites and find out if the number of friends or followers justifies how much time you spend online.  

  • Speakers: Andrew Krzmarzick, Community Manager, GovLoop
  • Mariam Asmar, Manager of Social Media and Promotions, Time Warner Cable, New York
  • Commissioner Wayne Goodwin, Insurance Commissioner, North Carolina

12:45 - 1:50 p.m. 

Joint Lunch: America’s Ever-Changing Demographics

Jim Johnson, Kenan Professor at the University of North Carolina, is a noted demographer who believes our growing racial and ethnic population will dramatically transform the nation and create a new demand for a diverse workforce in all our social, economic and political institutions. Participate in this discussion on our nation’s changing demographics and what it signifies for state legislatures and public policy making.

  • Speaker: Jim Johnson, William Rand Kenan Jr. Distinguished Professor, University of North Carolina at Chapel Hill

2:00 - 3:00 p.m. 

The Political and Legal Ramifications of Social Media

NCSL has identified more than 300 state legislators and 30 legislative caucuses that use social media to communicate with the public and constituents. With many of us using social media sites on a daily basis, what tone should your content have and what issues should you avoid discussing on a social media platform? Might be good advice as we head into the crux of campaign seasons.

  • Speakers: Shannon Tufts, Director of the Center for Public Technology, University of North Carolina School of Government 
  • Frayda Bluestein, Associate Dean for Faculty Development; Professor of Public Law and Government, UNC School of Government  
  • Jennie Bowser, Elections Expert, NCSL 

3:05 - 4:15 p.m.  

Credentialing Bloggers

More than 65,000 people in the media industry lost their jobs in 2008, casualties of the recession that began near the end of 2007. In December 2008 alone, 18,000 jobs were shed, according to the Bureau of Labor Statistics. In many states, a new crop of social journalists are sprouting up to replace traditional journalists. To give new media a seat at the table, many states have or are looking at re-writing media credentialing policies. Find out from fellow journalists and media relations experts if this is worth doing and how to go about writing new policy.

  • Speakers: Laura Leslie, President of Capitolbeat, Capitol Bureau Chief for North Carolina Public Radio
  • Mark Binker, State Government and Politics Reporter for the Greenboro News & Record
  • Anthony Sera, Associate Legislative Information Officer, Wyoming Legislature

4:20 - 5:30 p.m.


Speech Writing

Do you start off with a joke? Maybe some personal history? What elements are in a great speech?!?! Don Reuter is a former reporter and past president of the North Carolina Association of Government Information Officers. He currently is a visiting instructor at N.C. State Univeristy and communications director for the N.C. Division of Parks and Recreation. Mr. Reuter wiill discuss the elements of a good speech, why political speeches are different, and how to make them effective tools for public affairs. 

  • Speaker: Don Reuter, N.C. Division of Parks and Recreation, University of North Carolina; Research Fellow, Program on Public Life

6:00 - 7:00 p.m. 



Friday, Sept. 10

 7:30 a.m. - 4:00 p.m.


8:00 - 9:45 a.m.

Joint Breakfast: Polling

North Carolina’s Public Policy Polling is best known for "putting out highly accurate polling key political races across the country.”  Officials will speak about the latest in polling techniques and technology being used across the country today, the upcoming 2010 elections, how to interpret polling data and how to develop a message based on polling information. 

  • Speakers: Dean Debnam, Founder and President, Public Policy Polling, Raleigh, N.C.

10:00 - 11:15 a.m.

2010 Fall Election Preview

This is a huge election year for the states, with 37 governors and 6,115 legislative seats up for grabs. The stakes are particularly high this year because control over redistricting hangs in the balance. Preview key races and ballot issues in the states.

  • Speakers: Jennie Bowser, Senior Fellow, NCSL
  • Tim Storey, Senior Fellow, NCSL

11:20 a.m. - 12:30 p.m. 

Media Relations by the Numbers

How many people read a newspaper each day? How many log onto Facebook? Does anyone over the age of 35 text? And does anyone under the age of 25 plan on majoring in journalism? We'll break down these numbers to give you a better idea of how to get your message out and picked up by your local press corps.

  • Speaker: Gene Rose, Director of Communications, NCSL

12:40 - 1:30 p.m.

Lunch: Staff Section Awards

1:45 - 2:00 p.m.  

Walk to the North Carolina Legislative Building

2:00 - 3:15 p.m.


Welcome to the North Carolina Legislative Building

  • Speaker of the House, Joe Hackney

Is Technology Key to Civic Engagement?

If they can't come to the capitol, bring the capitol to them! Many states are finding new, interactive ways to keep students and young adults interested in civic programs, committee hearings and news coming out of the state legislature.

  • Speakers: Jay Pearson, Virginia House of Delegates Legislative Education and Development Project Manager, Virginia
  • Rob Stoddard, Senior Vice President, Communications & Public Affairs, National Cable & Telecommunications Association (NCTA)
  • Karl Kurtz, Trust for Representative Democracy, NCSL

3:30 - 5:00 p.m.

Joint Tour of the Capitol and legislative buildings

Saturday, Sept. 11

 9:00 - 10:00 a.m.

Breakfast and Business Meeting for LINCS

10:05 - 11:05 a.m.


Crisis Media: Deveoping a Plan

Developing a crisis media strategy can be a difficult process. In this session, we will work as a team to come up with the foundation for creating a plan that you can take back to your own state to implement or share with colleagues. 


  • Speakers: Wendy Madsen, Wyoming Legislature
  • Meagan Dorsch, Director of Public Affairs, NCSL

11:10 a.m. - 12:15 p.m.

Five Great Programs to Help Your Career

Do you know what the best part is about this session? All of the programs we will highlight are free! Everything from file sharing to converting PDF's to e-books, we'll tell you about the hottest new websites and applications that will help you do your job more efficiently and effectively. You'll let us know if we've left something off the list. Get ready to share some great ideas and tools that you use in your office! 

  • Speaker: Meagan Dorsch, Director of Public Affairs, NCSL