2010 LINCS and LSS PDS Multimedia

In September, the Legislative Information and Communication Staff Section (LINCS), along with the Leadership Staff Section (LSS) held a joint professional development seminar (PDS) in Raleigh, N.C.

The LSS and LINCS Professional Development Seminar is an annual event for both  groups, designed to help attendees share solutions, discuss innovative uses of communication, increase the effectiveness of legislative staff and forge important connections with peers from around the country.

Below is a series of PowerPoint's, audio recordings and videos from the PDS. The page will continued to be updated as content becomes available. Not every presentation from the PDS will have multimedia available. 

We invite you to watch, listen and download this content and look forward to seeing you next year.

(Updated Oct. 4, 2010)


Wednesday, Sept. 8, 2010

Media boot camp

Dr. Joe Trahan focused on communicating with the media and becoming a good spokesperson for your legislature or government agency. In addition, he gave tips on  how to take these techniques and prepare your leadership, members or colleagues to become better interviewees.

Participants learned the three parts of an effective media relations standup: preparing for the interview, conducting the interview, and interview evaluating. Boot camp will give you techniques for delivering an effective 10 to 12 second media sound-bite that bridges to your key messages every time you speak with reporters.

Dr. Trahan's PowerPoint Presention


Media Relations Interview Tools


Dr. Trahan Interview Guide


Thursday, Sept. 9, 2010

Success and Challenges When Leading at the Top

Erskine Bowles, former chief of staff to President Clinton, president of the University of North Carolina, director of the Small Business Association and current President Obama appointee, will reflect on the competing challenges and pressures of leadership in the face of intense national scrutiny that are par for the course in the life of a White House chief of staff.

Video Coming Soon!

Millennials, The Next Generation
The Millennials are the largest generation since the baby boomers. But their ideals, civic engagement, work ethic and news consumption are unlike any other generation. This session will give you an inside look into this demographic to find out if 140 characters is enough to communicate effectively with Millennials.

Andrew Krzmarzick, community manager, GovLoop


Natalie O'Donnell Wood, senior policy specialist, NCSL


Time Savers or Time Suckers?
Are Twitter, Facebook, UStream and Ning worth your time? Statistics show more people visit a social media site each day than read a traditional newspaper. In this session, we will look at ways to get the biggest bang for your buck on various social media sites and find out if the number of friends or followers justifies how much time you spend online. 

Andrew Krzmarzick, community manager, GovLoop



Mariam Asmar, manager of Social Media and Promotions, Time Warner Cable, New York


The Political and Legal Ramifications of Social Media
NCSL has identified more than 300 state legislators and 30 legislative caucuses that use social media to communicate with the public and constituents. With many of us using social media sites on a daily basis, what tone should your content have and what issues should you avoid discussing on a social media platform? Might be good advice as we head into the crux of campaign seasons.

Shannon Tufts, director of the Center for Public Technology, University of North Carolina School of Government
Frayda Bluestein, professor of Public Law and Government, UNC School of Government


Jennie Bowser, elections expert, senior fellow, NCSL

Credentialing Bloggers
More than 65,000 people in the media industry lost their jobs in 2008, casualties of the recession that began near the end of 2007. In December 2008 alone, 18,000 jobs were shed, according to the Bureau of Labor Statistics. In many states, a new crop of social journalists are sprouting up to replace traditional journalists. To give new media a seat at the table, many states have or are looking at re-writing media credentialing policies. Find out from fellow journalists and media relations experts if this is worth doing and how to go about writing new policy.

Listen to the session



Mark Binker, state government and politics reporter for the Greenboro News & Record


Speech Writing

Do you start off with a joke? Maybe some personal history? What elements are in a great speech?!?! Don Reuter is a former reporter and past president of the North Carolina Association of Government Information Officers. He currently is a visiting instructor at N.C. State Univeristy and communications director for the N.C. Division of Parks and Recreation. Mr. Reuter wiill discuss the elements of a good speech, why political speeches are different, and how to make them effective tools for public affairs.

Listen to the session


Don Reuter, N.C. Division of Parks and Recreation, University of North Carolina; Research Fellow, Program on Public Life

Friday, September 10, 2010

Election Polling
North Carolina’s Public Policy Polling is best known for "putting out highly accurate polling key political races across the country.”  Officials will speak about the latest in polling techniques and technology being used across the country today, the upcoming 2010 elections, how to interpret polling data and how to develop a message based on polling information.

Dean Debnam, founder and president, Public Policy Polling, Raleigh, N.C. (Video is coming soon!)


2010 Fall Election Preview

This is a huge election year for the states, with 37 governors and 6,115 legislative seats up for grabs. The stakes are particularly high this year because control over redistricting hangs in the balance. Preview key races and ballot issues in the states.

Listen to the session


Tim Storey, elections expert, senior fellow, NCSL


Jennie Bowser, elections expert, senior fellow, NCSL


Media Relations by the Numbers

How many people read a newspaper each day? How many log onto Facebook? Does anyone over the age of 35 text? And does anyone under the age of 25 plan on majoring in journalism? We'll break down these numbers to give you a better idea of how to get your message out and picked up by your local press corps.

Gene Rose, Director of Communications, NCSL (coming soon)


Is Technology Key to Civic Engagement?

If they can't come to the capitol, bring the capitol to them! Many states are finding new, interactive ways to keep students and young adults interested in civic programs, committee hearings and news coming out of the state legislature.

Rob Stoddard, Senior Vice President, Communications & Public Affairs, National Cable & Telecommunications Association (NCTA)


Saturday, Sept. 11, 2010

Crisis Media: Deveoping a Plan

Developing a crisis media strategy can be a difficult process. In this session, we will work as a team to come up with the foundation for creating a plan that you can take back to your own state to implement or share with colleagues.

Wendy Madsen, Wyoming Legislature and Meagan Dorsch, Director of Public Affairs, NCSL


Great Technology Websites and Programs to Help Your Career

Do you know what the best part is about this session? All of the programs we will highlight are free! Everything from file sharing to converting PDF's to e-books, we'll tell you about the hottest new websites and applications that will help you do your job more efficiently and effectively. You'll let us know if we've left something off the list. Get ready to share some great ideas and tools that you use in your office!

Meagan Dorsch, Director of Public Affairs, NCSL