2018 LINCS Agenda

Oct. 10-12, 2018 | Lexington, Ky.

Photo of Lexington, Ky.Lexington, Ky.—voted among the top 50 American cities by 24/7 Wall St.—will be the setting for the 2018 professional development seminar for the Legislative Information and Communications Staff association (LINCS).

Below is the agenda.


Time Sessions

6-8 p.m.


410 W. Short St., Lexington, KY 40507

One and a half blocks north of the Hilton

LINCS Dutch Treat Dinner

Join us for our annual "pregame," a causal get-together the evening before the PDS begins.

Time Sessions

8 a.m.-5 p.m.

Hilton Lexington Downtown

369 West Vine Street

Lexington, KY 40507

Registration at top of escalator

8:45-9:30 a.m.

Hilton Lexington Downtown

Triple Crown Room

PDS Kickoff and Welcome to Lexington

We'll get to know each other with introductions and icebreakers, so our next two and half days together will be more pleasant and productive.

9:30-10:30 a.m.

Hilton Lexington Downtown

Triple Crown Room

Turning a Crisis Into a Communications Coup

What steps would you take in the event of a crisis? How would you get your message out? What message would you convey? The National Corvette Museum had to deal with a crisis of its own when in 2014 a massive sinkhole opened up inside its Skydome building, swallowing eight Corvettes. While the museum was able to make ‘lemonade’ out of the situation, its staff learned a lot along the way. Find out what happened behind the scenes, what lessons were learned, what resources were used, and how you can apply some of their tools and tricks to your own public relations efforts.


Speaker: Katie Ellison, marketing and communications manager, Corvette Museum

10:30-10:45 a.m. Break

10:45 a.m.-noon

Hilton Lexington Downtown

Triple Crown Room


Using Multimedia to Win Prizes and Influence Audiences

More than any other newspaper in the nation, The Cincinnati Enquirer has revealed the way a heroin epidemic ravages communities and destroys lives. Sixty reporters and photographers went to work for a single week in July 2017, scheduling nonstop coverage of what the epidemic looked, felt and sounded like. Hear four staffers integral to the project share how they used words, photos and videos to put together a multimedia package, which was recognized beyond their wildest expectations when it won the 2018 Pulitzer Prize for Local Reporting and the video won an Edward R. Murrow award for national excellence. Come away with ideas about how to coordinate resources to create your own powerful presentations.


Panel: Amy Wilson, Liz Dufour, Terry DeMio and Dan Horn, Cincinnati Enquirer

Noon-12:15 p.m. Break

12:15-1:30 p.m. 

Hilton Lexington Downtown

Blackberry/Lily Room

Luncheon and Keynote: Civil Discourse and the Fourth Estate

We hear a lot about the decline in civil discourse by government officials and voters. But where does the media fit in? What is the media’s role in advancing or impeding constructive dialogue? Award-winning journalist Renee Shaw shares her insights and discusses how legislative communicators can contribute to a more respectful civic environment.


Speaker: Renee Shaw, public affairs managing producer and host, managing editor of legislative coverage, Kentucky Educational Television

1:30-1:45 p.m. Break

1:45-3 p.m.

Hilton Lexington Downtown

Triple Crown Room

The Power of Podcasts and Audio Storytelling

Technology continues to dramatically transform the ways in which we communicate, and podcasts have exploded onto the scene as a great tool for telling stories, revealing information, and engaging consumers and voters. What are the keys to successful audio storytelling? How does podcasting reach Americans in ways that other media cannot? And how can podcasting be used as a tool to communicate legislative and public service messages to our constituents? The Lexington, Ky.-based Alliance for Women in Media (AWM), which supports women across all media segments and honors top female podcasters each year with its Gracie Awards, presents this fascinating look into podcasting and audio storytelling. Learn best practices and examine how this tool can enhance your work.


Moderator: Robert Stoddard, senior vice president, Industry & Association Affairs, NCTA – The Internet & Television Association

Panel: Gayle Trotter, columnist, political analyst, attorney and AWM director; Martha Little, director, Audible Studios Originals, Audible

3-3:45 p.m.

Hilton Lexington Downtown

Triple Crown Room

Corporate Social Activism Meets Public Policy 
Hobby Lobby, Nike, Chik-fil-A, Dick’s Sporting Goods, Papa Johns, CVS and Starbucks are just some of the companies that have recently made headlines for engaging in public campaigns on social issues and public policy. This session highlights the corporate industry trend of “competing on social purpose” and examines how generational turnover and changing stakeholder expectations are driving companies to publicly engage in social policy formation. Learn what this trend means for state government policymaking, the importance of messaging in this environment, and strategies for working with corporations in your constituency.
Speaker: Shari Veil, professor and issue management scholar, University of Kentucky Department of Communication
3:45-4 p.m. Break

4-5 p.m.

Hilton Lexington Downtown

Triple Crown Room


Legislative Media Coverage: Past, Present and Future

Print news is faltering, online news is growing, and television media are producing more content with less resources. How do communications professionals keep up, continuing to serve their members and the public in this challenging environment? Hear from award-winning journalists about the changing landscape and what it means for state legislatures. Tap into your inner journalist by asking them the questions.


Moderator: Jeff Fossett, video communications specialist, Kentucky Legislative Research Commission and LINCS chair

Panelists: Bill Bryant, WKYT; Melissa Patrick, Kentucky Health News; and Al Cross, University of Kentucky Institute for Rural Journalism and Community Issues

5:30-6:30 p.m.

Hilton Lexington Downtown

Grand Kentucky Salon A

Opening Reception

Relax, unwind, and enjoy hors d'oeuvres and beverages with your fellow LINCSters.


Special guest: NCSL Staff Chair Jon Heining, general counsel, Texas Legislative Council


8:30-10:30 a.m.

Hilton Lexington Downtown

Triple Crown Room

Breakfast, Business Meeting and Roundtable

Join us for a hot breakfast, followed by LINCS' annual business meeting and a robust roundtable discussion. We'll elect officers and directors for 2018-2019 and select a location for the LINCS 2019 professional development seminar. Then we'll explore how we can apply what we learned on Wednesday in our unique jobs, and anything else on your minds.

10:30-10:45 a.m. Break

10:45 a.m.

11 a.m.-11:45 a.m.


Meet in lobby and board bus

Travel to Frankfort


Noon-2 p.m.

Kentucky State Capitol

700 Capital Ave.

Frankfort, KY 40601


Noon-1 p.m.

Room 149, Capitol Annex




Lunch and Tour of Kentucky State Capitol





Lunch and Session: Sharpen Your Critical Thinking Skills

No matter what your circumstance or goals, no matter where you are, or what problems you face, you are better off if your thinking is skilled. We all have multiple choices to make, and we need the best information to make the best choices. As a manager, leader or employee, good thinking pays off. Enhance the quality of your thinking by learning to define critical thinking, identify the elements of reasoning, evaluate your own thinking and recognize the RED model of critical thinking.


Speaker: Galen Linville, performance consultant, Office of Diversity, Equality and Training, Kentucky Personnel Cabinet

1-1:15 p.m. Break
1:15-2 p.m. Tour of State Capitol

2-2:15 p.m.

2:15-2:30 p.m.

Board bus

Travel to Buffalo Trace Distillery

2:30-4:00 p.m.

Buffalo Trace Distillery

113 Great Buffalo Trace

Frankfort, KY 40601

Tour of Buffalo Trace Distillery

We'll tour this award-winning distillery and National Historic Landmark, learn about one of Kentucky's oldest and most robust industries, and hear from the distillery's public affairs manager about how they keep their messaging up to date.

4-4:15 p.m.

4:15-5 p.m.

Kentucky State Capitol

Board bus

Travel back to Lexington



Free to explore Lexington

7:15-7:40 a.m.

Hilton Lexington Downtown

7:40-8 a.m.

Meet in Lobby, grab a breakfast to go, and board bus for trip to Keeneland


Travel to Keeneland

8 a.m.-1 p.m.


4201 Versailles Rd.

Lexington, KY 40510

Tour, Learn and Lunch at Keeneland

Located in the Horse Capital of the World, Keeneland is an internationally renowned racecourse, the Thoroughbred industry's leading auction house, and a National Historic Landmark. We'll arrive early to watch the horses on their morning workout and enjoy a tour of the facility. We'll do our learning on site—meeting with horse trainers and communications professionals, getting a behind-the-scenes look at television and other communications operationsfollowed by lunch.

1-1:15 p.m.

1:15-1:30 p.m.

Board bus for trip back to hotel if you are not staying for the optional afternoon races

Travel to Hilton




Stay for the Races

World-class racing occurs twice a year and we happen to be there during one of them—the fall meeting. While our seminar officially ends after lunch, we invite anyone who's interested to stay and enjoy the races!