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8 a.m.-5 p.m.
Hilton Lexington Downtown
369 West Vine Street
Lexington, KY 40507
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Registration at top of escalator
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8:45-9:30 a.m.
Hilton Lexington Downtown
Triple Crown Room
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PDS Kickoff and Welcome to Lexington
We'll get to know each other with introductions and icebreakers, so our next two and half days together will be more pleasant and productive.
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9:30-10:30 a.m.
Hilton Lexington Downtown
Triple Crown Room
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Turning a Crisis Into a Communications Coup
What steps would you take in the event of a crisis? How would you get your message out? What message would you convey? The National Corvette Museum had to deal with a crisis of its own when in 2014 a massive sinkhole opened up inside its Skydome building, swallowing eight Corvettes. While the museum was able to make ‘lemonade’ out of the situation, its staff learned a lot along the way. Find out what happened behind the scenes, what lessons were learned, what resources were used, and how you can apply some of their tools and tricks to your own public relations efforts.
Speaker: Katie Ellison, marketing and communications manager, Corvette Museum
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| 10:30-10:45 a.m. |
Break |
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10:45 a.m.-noon
Hilton Lexington Downtown
Triple Crown Room
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Using Multimedia to Win Prizes and Influence Audiences
More than any other newspaper in the nation, The Cincinnati Enquirer has revealed the way a heroin epidemic ravages communities and destroys lives. Sixty reporters and photographers went to work for a single week in July 2017, scheduling nonstop coverage of what the epidemic looked, felt and sounded like. Hear four staffers integral to the project share how they used words, photos and videos to put together a multimedia package, which was recognized beyond their wildest expectations when it won the 2018 Pulitzer Prize for Local Reporting and the video won an Edward R. Murrow award for national excellence. Come away with ideas about how to coordinate resources to create your own powerful presentations.
Panel: Amy Wilson, Liz Dufour, Terry DeMio and Dan Horn, Cincinnati Enquirer
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| Noon-12:15 p.m. |
Break |
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12:15-1:30 p.m.
Hilton Lexington Downtown
Blackberry/Lily Room
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Luncheon and Keynote: Civil Discourse and the Fourth Estate
We hear a lot about the decline in civil discourse by government officials and voters. But where does the media fit in? What is the media’s role in advancing or impeding constructive dialogue? Award-winning journalist Renee Shaw shares her insights and discusses how legislative communicators can contribute to a more respectful civic environment.
Speaker: Renee Shaw, public affairs managing producer and host, managing editor of legislative coverage, Kentucky Educational Television
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| 1:30-1:45 p.m. |
Break |
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1:45-3 p.m.
Hilton Lexington Downtown
Triple Crown Room
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The Power of Podcasts and Audio Storytelling
Technology continues to dramatically transform the ways in which we communicate, and podcasts have exploded onto the scene as a great tool for telling stories, revealing information, and engaging consumers and voters. What are the keys to successful audio storytelling? How does podcasting reach Americans in ways that other media cannot? And how can podcasting be used as a tool to communicate legislative and public service messages to our constituents? The Lexington, Ky.-based Alliance for Women in Media (AWM), which supports women across all media segments and honors top female podcasters each year with its Gracie Awards, presents this fascinating look into podcasting and audio storytelling. Learn best practices and examine how this tool can enhance your work.
Moderator: Robert Stoddard, senior vice president, Industry & Association Affairs, NCTA – The Internet & Television Association
Panel: Gayle Trotter, columnist, political analyst, attorney and AWM director; Martha Little, director, Audible Studios Originals, Audible
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3-3:45 p.m.
Hilton Lexington Downtown
Triple Crown Room
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Corporate Social Activism Meets Public Policy
Hobby Lobby, Nike, Chik-fil-A, Dick’s Sporting Goods, Papa Johns, CVS and Starbucks are just some of the companies that have recently made headlines for engaging in public campaigns on social issues and public policy. This session highlights the corporate industry trend of “competing on social purpose” and examines how generational turnover and changing stakeholder expectations are driving companies to publicly engage in social policy formation. Learn what this trend means for state government policymaking, the importance of messaging in this environment, and strategies for working with corporations in your constituency.
Speaker: Shari Veil, professor and issue management scholar, University of Kentucky Department of Communication
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| 3:45-4 p.m. |
Break |
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4-5 p.m.
Hilton Lexington Downtown
Triple Crown Room
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Legislative Media Coverage: Past, Present and Future
Print news is faltering, online news is growing, and television media are producing more content with less resources. How do communications professionals keep up, continuing to serve their members and the public in this challenging environment? Hear from award-winning journalists about the changing landscape and what it means for state legislatures. Tap into your inner journalist by asking them the questions.
Moderator: Jeff Fossett, video communications specialist, Kentucky Legislative Research Commission and LINCS chair
Panelists: Bill Bryant, WKYT; Melissa Patrick, Kentucky Health News; and Al Cross, University of Kentucky Institute for Rural Journalism and Community Issues
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5:30-6:30 p.m.
Hilton Lexington Downtown
Grand Kentucky Salon A
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Opening Reception
Relax, unwind, and enjoy hors d'oeuvres and beverages with your fellow LINCSters.
Special guest: NCSL Staff Chair Jon Heining, general counsel, Texas Legislative Council
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