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8-9:30 a.m.
Liaison Capitol Hill
Lobby Prefunction Space
415 New Jersey Ave. NW
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Registration
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9-9:45 a.m.
NCTA
25 Massachusetts Ave. NW, Suite 101
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PDS Kick-off and Welcome to D.C.
We'll get to know each other with introductions and icebreakers, so our next two and half days together will be more pleasant and productive.
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10-11:30 a.m.
NCTA Theater
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Roundtable with Congressional Communications Staff
We'll pick the brains of our counterparts on Capitol Hill, discussing everything from media relations to writing to social media, and anything else on our minds.
Participating:
Marneé Banks, Communications Director, U.S. Senator Jon Tester, Montana; Ryan Taylor, Communications Director, U.S. Senator Roger Wicker, Mississippi
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11:30-11:50 a.m.
NCTA Theater
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Planning for Legislative Staff Week
NCSL is planning its first-ever Legislative Staff Week, Dec. 4-8, highlighting the great work of legislative staffers nationwide. We'll be taking photos and collecting testimonials from PDS attendees (on a voluntary basis) to include on NCSL's website and in State Legislatures magazine.
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11:50-12:30 p.m. - Lunch
NCTA Theater Foyer
12:30-1:30 p.m. - Keynote
NCTA Theater
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Luncheon and Keynote
The Washington Post’s Electric Transformation
The Washington Post has undergone a dramatic transformation—from a traditional, major-market daily newspaper to a digital and electronic information powerhouse. Hear how it happened—and how The Post remains relevant and boosts its competitive advantage in a changing and challenging industry. You’ll come away with ideas for how you can work more effectively with news organizations in the digital era.
Speaker:
Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post
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1:45-2:45 p.m.
NCTA Theater
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Crisis Communications: Prepare, Adapt, Learn
Almost everyone remembers Act 10, the buget repair bill affecting collective bargaining in Wisconsin that led to 100,000 protesters converging on the Capitol, legislators leaving the state and a gubernatorial recall election. Kit Beyer survived it all, and will share how being prepared and learning from mistakes resulted in a better, stronger institution. We'll also discuss how the lessons learned can apply to crises large and small in any state legislature.
Speaker:
Kit Beyer, Communications Director, Office of Speaker Robin J. Vos, Wisconsin State Assembly
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3-4 p.m.
NCTA Theater
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Turning Dry Data Into Dazzling Graphics
Everyone's using data to explain ... everything! We'll explore simple techniques—and learn about free and inexpensive tools—for using graphics to make data easier to understand and more visually appealing.
Presenter:
Matthew Zablud, Partner, Beekeeper Group
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4-5 p.m.
NCTA Theater
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Social Media Influencers: Who Are They and How Can They Be Leveraged?
Individuals are building their own communities on social media and telling stories that can influence their followers. We'll discuss how to develop storytelling strategies to leverage these social media influencers that might help you engage audiences that otherwise could be difficult to reach. We'll also take a look at "Today’s Newsgathering Tech"—featuring new products and devices that can help make capturing and posting content easier than ever.
Facilitator:
Meagan Dorsch, Media and External Relations, Verizon Wireless, and former NCSL LINCS Liaison
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5:30-6:30 p.m.
Art and Soul Patio
Liaison Capitol Hill
415 New Jersey Ave. NW
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Opening Reception
Relax, unwind, and enjoy hors d'oeuvres and beverages with your fellow LINCSters at this popular D.C. restaurant located at our headquarter hotel. (Plan B: We'll move to the lobby if it rains.)
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