LINCS 2012 PDS Schedule (As of September 20, 2012)
Oct. 9| Oct. 10 | Oct. 11 | Oct. 12 |
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Tuesday, Oct. 9, 2012 - Boot camp (registration and additional fees are required)
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8 - 9 a.m.
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Registration for Bootcamp - Madison Concourse Hotel
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8:45 a.m.
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Breakfast
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9 a.m. - 4:00 p.m.
Concourse Hotel
Conference Room 2
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2012 Boot Camp: Creating a 21 century communications plan for your office (including social media).
Boot camp is open to all Super PDS participants for an additional fee.
The day will be filled with activities, case studies and opportunities to work with other legislative communicators to create a strategic communications plan that will carry you through the year. A good plan can be applied to any situation. Don Stanley, founder of 3Rhino Media and faculty at University of Wisconsin- Madison, and Andrew Krzmarzick, director of community engagement at GovLoop, will spend the day discussing the elements of a successful strategic communications plan and how to put it in place.
Morning
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Introductions
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Setting goals
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Small group activities
Mid-morning
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Digital communications scenario
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Overview of communications today
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Overview of comprehensive communications strategy
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Details of a comprehensive communications strategy
Lunch
Afternoon
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7 -8:00 a.m.
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Registration - Madison Concourse Hotel
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7:45 - 10:00 a.m.
Masonic Center Ballroom
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Opening joint plenary breakfast: Say more than you think (co-sponsored by all staff sections)
NCSL gratefully acknowledges the support of our sponsor, NCTA
Wouldn't you like to learn how to read others accurately and ultimately stop second-guessing how you should've handled that last challenging interaction better? And wouldn't it be awesome if you were always able to gauge whether or not, your non-verbal message, was matching your true intention? During this interactive, cutting-edge, keynote program, you'll discover how to use the New Body Language moves, such as: "The Bellybutton Rule," the 3 power zones, facial micro-expressions, dangerous feet faux pas, and much more, to get what you want in any situation.
Our speaker, Janine Driver, is a former ATF investigator and public information officer, the New York Times bestselling author of "You Say More Than You Think" and president of the Body Language Institute. Janine's NEW book "You Can't Lie to Me" just hit the Washington Post Best Seller's List and was highlighted on NBC's TODAY Show and on Anderson Cooper LIVE.
Welcome:
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Steve Miller, Chief, Legislative Reference Bureau, Wisconsin
Moderator:
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Rob Stoddard, National Cable and Telecommunications Association (NCTA), Washington, D.C.
Speaker:
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Janine Driver, President, Body Language Institute, Washington, D.C.
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10:15 - 11:15 a.m.
Concord Hotel
Conference room 2
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5 secret interviewing strategies you must know before getting back on TV
Janine Driver will work with LINCS members to talk about the importance of how you hold your head, your hips, and your hands when giving interviews to the media. Plus, you'll discover how your eye contact can make or break your message! This is information and advice you can take back and share with your members and staff.
Speaker:
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Janine Driver, President, Body Language Institute, Washington, D.C.
NCSL gratefully acknowledges the support of our sponsor, NCTA.
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11:20 - 12:15 p.m.
Concourse Hotel
Conference room 2
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Media credentialing 101
Does your state need a media credentialing policy? Should social journalists or think-tanks newsletters have the same access in the capitol as traditional media outlets? And could these journalists challenge a policy on the books? In this day and age, more people are claiming to be reporters and some states are implementing media credentialing policies to ensure qualified media have appropriate access. Statehouse reporters in Wisconsin and members of the legal community will help to shed some light on these questions and chime into the debate of whether or not media credentialing policies could help or possibly hinder state legislatures. Please feel free to bring copies of your legislature’s credentialing policy to this session.
Moderator:
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Sharon Scarborough, LINCS officer, Director of Senate Media, Texas Legislature
Speakers:
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Jason Stein, state capitol reporter at the Milwaukee Journal Sentinel, former president of the WCCA
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Robert Dreps, attorney, Godfrey and Kahn
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12:15 - 1:30 p.m.
Concourse Hotel
Assembly Room
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Social media takeaways (co-sponsored with NALIT)
LINCS gratefully acknowledge the support of our sponsor, Sliq Media Technologies.
Andrew Krzmarzick, director of community engagement for GovLoop, will discuss how state legislatures and all branches of government are using social media and how trends indicate these tools could be used in the next three to five years. Andrew will also discuss to impact of social media policies and/or what actions we can take to ensure proper use of these tools within our legislatures.
Moderator:
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Jay Pearson, LINCS chair, Virginia
Speaker:
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Andrew Krzmarzick, director of community engagement, GovLoop
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2:00 - 3 p.m.
Wisconsin Capitol
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Dome Tours at the State Capitol
*Please make sure to arrive in the capitol rotunda by 2:00 p.m. A group will meet in the lobby of the Concourse to walk over at 1:45 p.m.
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3:15- 4:15 p.m.
Concourse Hotel
Madison Ballroom
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Lessons learned from large events at capitols: safety, citizens and 1st amendment rights (LINCS, NLSSA, LSSS, LSSS, & RACSS)
Planning for large events keeps the legislature running smoothly, prepares the staff and protects the rights of citizens. Several states have learned from dealing with demonstrations, serving as movie sets, welcoming high-profile visitors and accommodating other major events. Learn how to provide citizens access, control crowds and avoid negative publicity.
Moderator:
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Bryant Howe, deputy director, Office of Legislative Research and General Counsel, Utah
Speakers:
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Bladen Finch, Senate Page Program Director, Senate Clerk's Office
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Joseph T. Kreye, Legislative Attorney, Legislative Reference Bureau, Wisconsin
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Jay Pearson, Virginia House of Delegates, Information & Communications Services Director
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Sue Riseling, chief of UW Police Department
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Ken Scheer, Captain, Texas Department of Public Safety
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4:15 - 5:30 p.m.
Wisconsin Eye
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Wisconsin's Eye
Wisconsin Eye has been informing the public about the legislature for over two decades. For most of the 2011 capitol standoff, they were the only television station broadcasting live from inside the capitol. Learn more about how this NAPAN station informs the citizens of Wisconsin and allows everyone to take part in the legislative process. LINCS welcomes any legislative staff registered for the PDS to attend this tour/session.
Speaker:
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John Henkes, director of Wisconin Eye
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Steve Walters, senior producer
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Claudia Looze, program director
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Fred Woskoff, production director
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Rob Stoddard, National Cable and Telecommunications Association (NCTA)
Group will leave from pervious session to walk over to Wisconsin Eye |
6:30 p.m.
Wisconsin Capitol
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Tours of the capitol building and networking reception
Master of Ceremonies:
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Steve Miller, Chief, Legislative Reference Bureau, Wisconsin
Welcome:
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Honorable Fred A. Risser, President of the Senate
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Honorable Robin Vos, House of Representatives, Wisconsin
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