An alarming number of patients fail to take their medicine as prescribed, also known as “non-adherence” or “non-compliance,” which can lead to worsening of disease and even sudden death. This practice also results in between 33 percent and 39 percent of all medication-related hospital admissions in the U.S., costing roughly $100 billion annually. [MORE GO 20287]
States also grapple with increasing misuse and illegal abuse of prescription drugs, by enacting drug monitoring programs, as well as prevention and education strategies.
Several states have attempted to legislate different aspects of Direct-to-Consumer Advertising (DTCA) of pharmaceuticals, including marketing and promoting drugs to doctors. Some argue the high cost of drugs, in part, is due to the amount of advertising done by drug companies. [MORE – GO 14461]