Media TrainingWinning The Interview Game

Table of Contents

Media TrainingWinning The Interview Game

Five Keys to WinningThe Media Game

Understand the Media

The Statehouse Beat

About Reporters...

What Makes News

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Preventive Medicine

“Always tell the truth; then you don’t have to remember anything.”

Your Agenda

Your Agenda

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Effective Messages

Support Your Messages

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Blocking and Bridging

The “No Comment”comment

Blocking and Bridging: Some Examples

Blocking and Bridging: Some Examples

Blocking and Bridging: Some Examples

Blocking and Bridging:Some Examples

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Headlining

Headlining: Some Examples

Sound Bite Hall of Fame

Sound Bite Hall of Fame

Sound Bite Hall of Fame

Sound Bite Hall of Fame

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Prepare

Preparing for an Interview

Anticipate the Worst

Rule of Silence

A Reporter’s Lexicon

A Reporter’s Lexicon

Practice

Ten Tips

Ten Tips

Interviewee’s Bill of Rights

Interviewee’s Bill of Rights

Print v. Broadcast

Print v. Broadcast

Print v. Broadcast

Television Tips

Television Tips

Television Tips

Telephone Interview Tips

Telephone Interview Tips

When a Reporter Calls

Best experienced with

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