Writing Memorable Analysis

4/20/2018
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NCSL Webinars allow attendees to participate in meetings taking place around the world from the comfort of their desk. They are collaborative, interactive and easy to use.

Most webinars will be recorded for those who are unable to attend the live meeting.

Writing Memorable Analysis

Legislative staff write to convey facts without adding bias. Advertisers use writing tactics that captivate the reader and push a product or an idea. But are there techniques used in advertising that will help legislative staff make their writing more engaging? Learn how to enhance the impact of your writing by examining it through the lens of an advertisement. Reshape some of the key techniques advertisers use to help you to reach your audience without adding bias.

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Speakers

  • Curt Stedron, program principal, Leaders Services and Legislative Training, NCSL

System Requirements

PC-based attendees required: Windows® 8, 7, Vista, XP or 2003 Server
Mac®-based attendees required: Mac OS® X 10.6 or newer<
Mobile attendees required: iPhone®, iPad®, Android™ phone or Android tablet